Hanas Group Holds Its First Internal Brand and PR Training
On August 19 and 20, 2017, Hanas Group held a two-day internal training on dress code, document templates for internal and external use, guidelines for group websites, press release development and public relations work for business heads and representatives of functional departments of Hanas Group and all its subsidiary companies.
Hanas Group CEO Xu Changning attended all the training sessions and said:“Hanas Group attaches great importance to its brand image. As the Group develops, we need present a good image with our tactful attires and etiquettes as well as our standardized documents, both internally and externally. Clean and standard business attires, informative and clear documents, design-chic and user-friendly websites, newsworthy press releases and professional public relations work all combine to enhance the image of Hanas Group, help generate stronger cohesion and facilitate company developments.”
The training sessions were attended by a total of 120 people including Group senior management such as Ren Fenglan, Wang Shaobo, Du Yanzhong and Ma Fulu, as well as business heads and representatives of all functional departments of finance, human resources, external liaisons, brand and PR. The whole day training was held twice on Saturday and Sunday at Kempinski Hotel Yinchuan over the weekend.
Group CIO Vikas Bhandari leads a team in Yinchuan and Shanghai to oversee IT, Brand and Public Relations for Hanas Group. The training was headed by Vikas Bhandari himself and had received strong support from Hanas Group management and all its subsidiary companies.
Vice President Du Yanzhong kicked off the training with the first session of Hanas Group dress code. Aided by the projected images and content at the big screen, Du gave a vivid presentation of the dress code rules using his broad knowledge and humorous remarks. Afterwards, members of Vikas Bhandari’s team gave training on document templates, Hanas Group new website and guidelines for its subsidiary websites, press release development and PR work. During the training sessions, Vikas Bhandari constantly walked in, adding comments and further explanations and fielded questions raised by training attendees.
Training participants have unanimously agreed that they now have a deeper understanding of the Hanas Group brand and will fully implement the Group requirements for dress code, document templates, website guidelines, press release development and public relations work. Meanwhile they expressed their willingness of fostering stronger internal collaboration and working together to enhance the Hanas Group image to facilitate the Hanas takeoff.
